News & Analysis

ODD launches in US after winning global Perry Ellis ad account
Share

ODD launches in US after winning global Perry Ellis ad account

The apparel company awarded the integrated account to ODD after a competitive pitch that involved three American agencies.

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil
Share

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory councils.

Recommendation Engine: the community's Silvio Caielli
Share

Recommendation Engine: the community's Silvio Caielli

This associate creative director binge-watches miniseries and can be found humming "Despacito" throughout his work day.

HBO attacked by hackers again
Share

HBO attacked by hackers again

The TV brand's Facebook and Twitter accounts have been hacked in the latest cyber threat to the company.

Trump 'fires' business leaders after mass exodus
Share

Trump 'fires' business leaders after mass exodus

US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves from his handling of Charlottesville.

Deloitte Digital buys Acne, hires Andy Sandoz to lead creative
Share

Deloitte Digital buys Acne, hires Andy Sandoz to lead creative

The Stockholm-based agency has a long roster of clients including H&M, Spotify and Ikea.

Always ad '#LikeAGirl' returns to fight girls' fear of failure
Share

Always ad '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

Why Tiki decided to douse torch-wielding white supremacists
Share

Why Tiki decided to douse torch-wielding white supremacists

It's the second time in three months that the company has had to disassociate its brand from extremist groups.

McDonald's awards World Cup brief to Leo Burnett London
Share

McDonald's awards World Cup brief to Leo Burnett London

The fast food chain has expanded its relationship with the agency after awarding Leo Burnett its global sports sponsorship activity for the 2018 World Cup.

PepsiCo under fire as Trump backtracks on criticism of far-right
Share

PepsiCo under fire as Trump backtracks on criticism of far-right

Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.

Brand Superfan of the Week: Papa John's Pizza's Carolina Williams
Share

Brand Superfan of the Week: Papa John's Pizza's Carolina Williams

This high school graduate used her love of cheese pies and garlic sauce to gain admission into Yale University.

Recommendation Engine: Kinetic's Morgan Coon
Share

Recommendation Engine: Kinetic's Morgan Coon

This girl boss binges a Netflix show of the same name and follows a food-obsessed canine on Instagram.

New ANA report finds 'transparency concerns' in production process
Share

New ANA report finds 'transparency concerns' in production process

In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.

TV comes out about its closeted portrayals of LGBTQ people
Share

TV comes out about its closeted portrayals of LGBTQ people

At the Television Critics Association Press Tour, GLAAD brought together a panel of experts to discuss diversity on the small screen.

CKE vet Brad Haley hops over to IHOP for CMO role
Share

CKE vet Brad Haley hops over to IHOP for CMO role

Since 2004, Haley had been CMO of CKE Restaurants, which owns Carl's Jr. and Hardee's.

Ally Financial goes to absurd lengths in new 'Seriously Anything' campaign
Share

Ally Financial goes to absurd lengths in new 'Seriously Anything' campaign

The extension of "Do It Right" from Grey New York features a disgruntled Arsenio Hall and customer service reps that won't quit.

Ready player one? Hong Kong bets on esports
Share

Ready player one? Hong Kong bets on esports

The Hong Kong government hopes esports can be a tourism draw, starting with the ICBC (Asia) esports and Music Festival this weekend. We look at the prospects for success.

Why advertising's to blame for the bulk of PETA's protests this summer
Share

Why advertising's to blame for the bulk of PETA's protests this summer

The activist group is shifting its media strategy to include more demonstrations after Lamar Advertising Company issued a boycott on its business.

Recommendation Engine: m/SIX North America's Sam Grossman
Share

Recommendation Engine: m/SIX North America's Sam Grossman

This media strategist dances to Colombian beats when she's cooking her Whole30 meals in the kitchen.

Are campaigns like 'Real Beauty' real empowerment?
Share

Are campaigns like 'Real Beauty' real empowerment?

Self-esteem isn't as effective as self-efficacy, says Burns Group's director of strategy.

On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO
Share

On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO

James Heekin III stays on as executive chairman as agency continues creative and economic ascent.

Why Target, Heineken and Allstate are betting big on the 'other football'
Share

Why Target, Heineken and Allstate are betting big on the 'other football'

Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.

Why Moe's Southwest Grill declared a queso war on Chipotle
Share

Why Moe's Southwest Grill declared a queso war on Chipotle

Moe's called out Chipotle as "queso impersonators" when the chain tested its cheese with consumers.

Ming Tsai dishes up killer meals in BBDO's PSA about food allergies
Share

Ming Tsai dishes up killer meals in BBDO's PSA about food allergies

The celebrity chef collaborates with nonprofit End Allergies Together in its first advertisement aimed at educating consumers about sometimes fatal ingredients.

Recommendation Engine: Collective Bias's Grayce Holcomb
Share

Recommendation Engine: Collective Bias's Grayce Holcomb

This senior designer is addicted to travel tips from chef Anthony Bourdain and listening to the "Hamilton" soundtrack on repeat.

One on One: David Meikle and the Gorilla in the Room
Share

One on One: David Meikle and the Gorilla in the Room

Salt Partners CEO and former Ogilvy group MD has advice for agencies and brands about their relationships.

Amazon finally enters Asia-Pacific via Singapore
Share

Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

Consumers urge brands to push the boundaries of gender stereotyping
Share

Consumers urge brands to push the boundaries of gender stereotyping

Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.

Airlines see biggest slump in customer experience ratings
Share

Airlines see biggest slump in customer experience ratings

The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.

McDonald's CEO: 'We're behaving like a leadership brand'
Share

McDonald's CEO: 'We're behaving like a leadership brand'

The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.

Why Motorola CMO Jan Huckfeldt is leaning heavily on TV
Share

Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."

Cannes Lions revenues up 7 percent in 2017 despite delegate decline
Share

Cannes Lions revenues up 7 percent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of $82 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

'Increased client caution' impacts IPG's results for first half of 2017
Share

'Increased client caution' impacts IPG's results for first half of 2017

The holding company's net income through June fell 28 percent from last year.

What really happens when a brand turns a random person into a social media celebrity
Share

What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

New Twitter data shows clampdown on online abuse
Share

New Twitter data shows clampdown on online abuse

The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.

Facebook battles fake news with editorial rights
Share

Facebook battles fake news with editorial rights

Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.

Shutterstock says men are 'more responsive' to online ads
Share

Shutterstock says men are 'more responsive' to online ads

Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.

Recommendation Engine: Odysseus Arms' Clémence Pluche
Share

Recommendation Engine: Odysseus Arms' Clémence Pluche

This Francophile listens to French rap and is reading bilingually between Donna Tart's 'The Goldfinch' and Chistophe Ono-dit-Biot's 'Croire Au Merveilleux.'

Publicis returns to organic growth in second quarter
Share

Publicis returns to organic growth in second quarter

Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America.

Sizmek to buy Rocket Fuel for $145 million
Share

Sizmek to buy Rocket Fuel for $145 million

The private ad tech company has announced plans to buy the publicly-listed programmatic business.

SodaStream CEO: Plastic bottles will be the cigarettes of our generation
Share

SodaStream CEO: Plastic bottles will be the cigarettes of our generation

Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get his brand's machine in every home.

Facebook to launch news subscription model later this year
Share

Facebook to launch news subscription model later this year

Facebook will start trying a paywall for its Instant Articles product in October.

A Pornhub pro offers sex ed for seniors
Share

A Pornhub pro offers sex ed for seniors

Officer & Gentleman enlists porn star and educator Nina Hartley for a SFW film about sexual health after 65.

Tourism New Zealand taps Bryce Dallas Howard as its pitch woman
Share

Tourism New Zealand taps Bryce Dallas Howard as its pitch woman

The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series

Brand Superfan of the Week: Pokémon's Lisa Courtney
Share

Brand Superfan of the Week: Pokémon's Lisa Courtney

This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for the largest collection of Pokémon items.

One year later: How Pokémon Go leveled up AR for marketing
Share

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

China leads global M&A slowdown: R3
Share

China leads global M&A slowdown: R3

Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers.

R/GA's Barry Wacksman on philosophy, strategy and building an agency
Share

R/GA's Barry Wacksman on philosophy, strategy and building an agency

The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.

Spinning wheels and slow streams: How 7 tech brands protested Net Neutrality changes
Share

Spinning wheels and slow streams: How 7 tech brands protested Net Neutrality changes

The current Net Neutrality rules are under threat from the FCC, and that's not OK with most of Silicon Valley. Here's how seven tech blue chips are trying to get the public on their side of the issue.

Recommendation Engine: Madison + Vine's Rose Chirillo
Share

Recommendation Engine: Madison + Vine's Rose Chirillo

This copywriter is partial to "super heavy" TV dramas but will occasionally binge-watch "Unbreakable Kimmy Schmidt" to maintain her sanity.

THE CAMPAIGN FIX

Stay in touch and make sure you are part of the conversation with our editorial bulletin

SIGN UP FOR FREE