The apparel company awarded the integrated account to ODD after a competitive pitch that involved three American agencies.
Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory councils.
This associate creative director binge-watches miniseries and can be found humming "Despacito" throughout his work day.
The TV brand's Facebook and Twitter accounts have been hacked in the latest cyber threat to the company.
US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves from his handling of Charlottesville.
The Stockholm-based agency has a long roster of clients including H&M, Spotify and Ikea.
Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.
It's the second time in three months that the company has had to disassociate its brand from extremist groups.
The fast food chain has expanded its relationship with the agency after awarding Leo Burnett its global sports sponsorship activity for the 2018 World Cup.
Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.
This high school graduate used her love of cheese pies and garlic sauce to gain admission into Yale University.
This girl boss binges a Netflix show of the same name and follows a food-obsessed canine on Instagram.
In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.
At the Television Critics Association Press Tour, GLAAD brought together a panel of experts to discuss diversity on the small screen.
Since 2004, Haley had been CMO of CKE Restaurants, which owns Carl's Jr. and Hardee's.
The extension of "Do It Right" from Grey New York features a disgruntled Arsenio Hall and customer service reps that won't quit.
The Hong Kong government hopes esports can be a tourism draw, starting with the ICBC (Asia) esports and Music Festival this weekend. We look at the prospects for success.
The activist group is shifting its media strategy to include more demonstrations after Lamar Advertising Company issued a boycott on its business.
This media strategist dances to Colombian beats when she's cooking her Whole30 meals in the kitchen.
Self-esteem isn't as effective as self-efficacy, says Burns Group's director of strategy.
James Heekin III stays on as executive chairman as agency continues creative and economic ascent.
Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.
Moe's called out Chipotle as "queso impersonators" when the chain tested its cheese with consumers.
The celebrity chef collaborates with nonprofit End Allergies Together in its first advertisement aimed at educating consumers about sometimes fatal ingredients.
This senior designer is addicted to travel tips from chef Anthony Bourdain and listening to the "Hamilton" soundtrack on repeat.
Salt Partners CEO and former Ogilvy group MD has advice for agencies and brands about their relationships.
Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.
Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.
The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.
The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.
"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."
The 2017 Cannes Lions festival earned revenues of $82 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.
The holding company's net income through June fell 28 percent from last year.
Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).
The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.
Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.
Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.
This Francophile listens to French rap and is reading bilingually between Donna Tart's 'The Goldfinch' and Chistophe Ono-dit-Biot's 'Croire Au Merveilleux.'
Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America.
The private ad tech company has announced plans to buy the publicly-listed programmatic business.
Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get his brand's machine in every home.
Facebook will start trying a paywall for its Instant Articles product in October.
Officer & Gentleman enlists porn star and educator Nina Hartley for a SFW film about sexual health after 65.
The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series
This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for the largest collection of Pokémon items.
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers.
The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.
The current Net Neutrality rules are under threat from the FCC, and that's not OK with most of Silicon Valley. Here's how seven tech blue chips are trying to get the public on their side of the issue.
This copywriter is partial to "super heavy" TV dramas but will occasionally binge-watch "Unbreakable Kimmy Schmidt" to maintain her sanity.