Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.
The debate over augmented reality is a powerful example of how important it is to stay true to your brand purpose.
Dove had a compelling message it wanted to communicate, but somewhere along the internal process, it got lost in translation, say Stylus' head of media & marketing.
Marketers must apply the same level of rigor and attention that is given to their visual identity to sound, says creative music agency Listen.
Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.
BBH LA's senior brand strategist explains how to make a new show must-watch, even when dealing with audiences inundated by content.
Digital and mobile can deliver innovative and creative experiences as meaningful as those on television, says Undertone's EMEA MD.
The industry is in a muddy television transition period, says Hill Holliday's chief digital officer.
Compared to just three years ago, there is a sense of excitement and anticipation about the trajectory of the category, says Geometry Global's CCO.
It's imperative that we're honest about how discrimination is still impacting women in the workplace, says Quantcast's VP of marketing.
This content director shuns Facebook but loves "Rick and Morty" and children's books.
The 4A's president and CEO reflects on her first AWNY as head of the agency advocacy organization.
The FTC is closely monitoring marketers, their agencies and their influencer networks, say attorneys at Davis & Gilbert.
Young men are recommending beauty, apparel and household products. They defy stereotyping, says Engagement Labs' CEO.
The discipline must fundamentally change to continue to be essential, says Hill Holliday's chief strategy officer.
Intentionally borrowing and adapting elements from other industries can help you lead and transform your own, says Fine's managing partner.
Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.
Inspiration, collaboration and innovation are more important than the old standbys of value, trustworthiness and consistency, says Mechanica's CEO.
Here's how brands can capture the attention and hearts of sports fans and turn them into loyal customers, says Oath's head of US field sales.
Brands are using their platforms and capital to support greater inclusion and diversity, says a strategist at Siegel+Gale.
To build a strong core, a brand's highest priority should be instilling its employees with a larger sense of purpose, says Brand Union's senior manager of development.
Why doesn't the ad-supported world represent the world we actually live in, asks Vitro's CEO.
You can hire the best creative talent, but without a strong partnership with the account team, the venture won't succeed, says JWT Atlanta's CCO.
All industries are going through digital transformation, including creative agencies, says Mirum's CMO.
Far from emulating the excesses of Silicon Valley, these companies thrive on caution, collaboration and community beliefs, says sparks & honey's CEO.
Younger generations want to feel as if their interest, and not just their money, is genuinely valued, says Elsevier's senior strategic marketing manager.
Key learnings from a 6-year-old at 'bring your kids to work' day
Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a new survey by Ogilvy Media Influence.
Data at its most granular gives brands deep insights into their customers
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.
Arnold Worldwide's new U.S. CCO gives credit where credit is due.
Hey, "Big Picture Guy," your timing stinks.
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
AI could be the secret to happy, healthy brand relationships, says Phenomenon's strategy director.
Marketers are looking for new channels to more deeply connect with consumers, says Day One Agency's CEO.
Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO.