Industry

Articles: 291 Results
Meet the brain behind Accenture Interactive's acquisition spree

Meet the brain behind Accenture Interactive's acquisition spree

Anatoly Roytman wants to create the first 'experience agency of record' and believes Accenture now has the capabilities to offer

Video ad-serving that might actually work: the new app reality

Video ad-serving that might actually work: the new app reality

Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At

One click away: Alibaba's data marketing suite

One click away: Alibaba's data marketing suite

Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers

Lost horizons: unlikely lessons in diversity from 1950s New York

Lost horizons: unlikely lessons in diversity from 1950s New York

Diversity is the key to unlocking raw and unbridled creativity. It is time to step up and challenge the status

Dentsu talks new business of creativity

Dentsu talks new business of creativity

Dentsu's top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.

Accenture marches further into marketing with Brand Learning acquisition

Accenture marches further into marketing with Brand Learning acquisition

Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of

AI could make personalisation less creepy, not more

AI could make personalisation less creepy, not more

Brands and publishers can use AI to provide increasingly personal experiences to users without intruding.

Cannes Lions revenues up 7 percent in 2017 despite delegate decline

Cannes Lions revenues up 7 percent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of $82 million for its owner Ascential, despite "slightly reduced" award entry and

Watch marketing and adland's top names urge industry to fix diversity issue

Watch marketing and adland's top names urge industry to fix diversity issue

Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and

"Technology needs to be like salt. You need to taste it more than see it..."

"Technology needs to be like salt. You need to taste it more than see it..."

...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives