Anatoly Roytman wants to create the first 'experience agency of record' and believes Accenture now has the capabilities to offer
Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At
Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers
Diversity is the key to unlocking raw and unbridled creativity. It is time to step up and challenge the status
Dentsu's top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.
Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of
Brands and publishers can use AI to provide increasingly personal experiences to users without intruding.
The 2017 Cannes Lions festival earned revenues of $82 million for its owner Ascential, despite "slightly reduced" award entry and
Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and
...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives