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Only a third of digital marketers are confident their campaigns reach target audience

Only a third of digital marketers are confident their campaigns reach target audience

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are

Guinness depicts real-life Los Angeles cowboys in stirring new ad

Guinness depicts real-life Los Angeles cowboys in stirring new ad

Guinness tells the story of modern-day cowboys defying gang violence in Los Angeles in the next chapter of its "Made

100 Years of Ads: Best Use of Animation

100 Years of Ads: Best Use of Animation

To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 cartoon spokescharacters.

From Selena to millenials, Latinos continue to shape the American marketing landscape

From Selena to millenials, Latinos continue to shape the American marketing landscape

As the Smithsonian enshrines the singer's artifacts, a look at how the industry has changed.

"I'm sure Shakespeare would have loved 360-degree video"

"I'm sure Shakespeare would have loved 360-degree video"

It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as

Domino's calls CRM and digital review

Domino's calls CRM and digital review

Domino's is reviewing its CRM and digital arrangements after splitting with Iris.

Amazon, Starbucks and Microsoft take on Trump over undocumented children

Amazon, Starbucks and Microsoft take on Trump over undocumented children

A trio of top brands have thrown their weight behind a legal challenge to Donald Trump's plan to end protection

Gruppo Campari strikes comprehensive deal with WPP

Gruppo Campari strikes comprehensive deal with WPP

Italian spirits company Gruppo Campari has chosen a team drawn from across WPP's agencies to be its global partner for

Domino's trials driverless pizza delivery

Domino's trials driverless pizza delivery

Domino's has begun testing pizza deliveries using driverless cars.

McDonald's awards digital innovation work to Publicis.Sapient and Capgemini

McDonald's awards digital innovation work to Publicis.Sapient and Capgemini

It's the latest in a series of global McDonald's wins for the reorganized holding company.