FMCG

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Unilever marketing boss Weed reveals 5C brand strategy

Unilever marketing boss Weed reveals 5C brand strategy

Unilever is unveiling a new framework for its marketers that will form the backbone of its brand strategies going forward.

'Poopsie' for Halo by RPA

'Poopsie' for Halo by RPA

, RPA for Halo
Only a third of digital marketers are confident their campaigns reach target audience

Only a third of digital marketers are confident their campaigns reach target audience

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are

"Transparency is keeping me up at night" Marc Pritchard

"Transparency is keeping me up at night" Marc Pritchard

Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement

100 Years of Ads: Best Use of Animation

100 Years of Ads: Best Use of Animation

To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 cartoon spokescharacters.

Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing

Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing

Sir Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and

Nars and Refinery29 champion female creativity in immersive art exhibit

Nars and Refinery29 champion female creativity in immersive art exhibit

Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength

P&G hits back at white paper from activist investor Nelson Peltz

P&G hits back at white paper from activist investor Nelson Peltz

Procter & Gamble has issued a feisty rebuttal to a 94-page document published by activist investor Nelson Peltz, who is

15 brands pitch in to help Houston during Hurricane Harvey

15 brands pitch in to help Houston during Hurricane Harvey

Here is what companies across the nation and headquartered in Houston are doing to help those affected.

Cottonelle, Scott, and WeRateDogs team up to celebrate toilet paper and dogs

Cottonelle, Scott, and WeRateDogs team up to celebrate toilet paper and dogs

The brands' #TPDogDay campaign is centered on National Toilet Paper Day and National Dog Day, which both fall on Saturday.