Unilever is unveiling a new framework for its marketers that will form the backbone of its brand strategies going forward.
Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are
Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement
To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 cartoon spokescharacters.
Sir Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and
Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength
Procter & Gamble has issued a feisty rebuttal to a 94-page document published by activist investor Nelson Peltz, who is
Here is what companies across the nation and headquartered in Houston are doing to help those affected.
The brands' #TPDogDay campaign is centered on National Toilet Paper Day and National Dog Day, which both fall on Saturday.