Measurement

Articles: 15 Results
Facebook faces fresh controversy over young audience numbers

Facebook faces fresh controversy over young audience numbers

Facebook has been accused of telling advertisers that they can reach millions of young audiences that do not exist.

5 certain steps to ensure your marketing boosts your business

5 certain steps to ensure your marketing boosts your business

Measuring your marketing activity must be about more than media ROI. The ultimate goal -- attainable with the right strategy

Compulsive Content: Are we entertaining ourselves to death?

Compulsive Content: Are we entertaining ourselves to death?

When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities-and ethical implications-for brands are

Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This

Digital ad industry can't grow without proper measurement

Digital ad industry can't grow without proper measurement

If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from

Twitter expands third-party measurement partnerships

Twitter expands third-party measurement partnerships

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

YouTube to block ads on channels with under 10k views

YouTube to block ads on channels with under 10k views

The new threshold provides enough information to assess the validity of a channel, the company says.

Evidence-biased marketing: Look for bias - research is rarely innocent of it

Evidence-biased marketing: Look for bias - research is rarely innocent of it

Don't be afraid of bias when poring over your market research results.

YouTube brings in third-party brand safety reporting

YouTube brings in third-party brand safety reporting

Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away

5 simple, surefire ways to boost marketing measurement in the digital economy

5 simple, surefire ways to boost marketing measurement in the digital economy

The Internet is no longer the "Wild West" of marketing, but there's still plenty of disorder to go around. Here