Marketing

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Lynton Crosby joins former Obama strategist to launch digital marketing agency

Lynton Crosby joins former Obama strategist to launch digital marketing agency

Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands

"Transparency is keeping me up at night" Marc Pritchard

"Transparency is keeping me up at night" Marc Pritchard

Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have

How Airbnb built its brand by telling the world not to travel

How Airbnb built its brand by telling the world not to travel

Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.

Cannes Lions teams up with UN to create sustainability awards category

Cannes Lions teams up with UN to create sustainability awards category

Cannes Lions has teamed up with the United Nations to launch an award category aimed at supporting and raising awareness

Meet the brain behind Accenture Interactive's acquisition spree

Meet the brain behind Accenture Interactive's acquisition spree

Anatoly Roytman wants to create the first 'experience agency of record' and believes Accenture now has the capabilities to offer

"I'm sure Shakespeare would have loved 360-degree video"

"I'm sure Shakespeare would have loved 360-degree video"

It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as

iPhone X: evolutionary design or emperor's new clothes?

iPhone X: evolutionary design or emperor's new clothes?

Ten years after the iPhone debuted, held aloft by the late Steve Jobs before an enraptured San Francisco audience, Apple

Building a brand with purpose

Building a brand with purpose

Users require a brand that aligns with their values and sparks a personal connection, says Blackbaud's svp of global marketing.

Five of the best iPhone ads from the last decade

Five of the best iPhone ads from the last decade

Ahead of this evening's Apple Keynote, when the tech giant is expected to launch a new iPhone, Campaign charts the