Brand Superfan of the Week: LaCroix's Big Dipper
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Brand Superfan of the Week: LaCroix's Big Dipper

The L.A. rapper loves the sparkling water so much that he wrote a summer anthem about the bubbly beverage.

Brand Superfan of the Week: Papa John's Pizza's Carolina Williams
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Brand Superfan of the Week: Papa John's Pizza's Carolina Williams

This high school graduate used her love of cheese pies and garlic sauce to gain admission into Yale University.

Brand Superfan of the Week: Pokémon's Lisa Courtney
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Brand Superfan of the Week: Pokémon's Lisa Courtney

This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for the largest collection of Pokémon items.

Brand Superfan of the Week: Taco Bell's Dan Ryckert
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Brand Superfan of the Week: Taco Bell's Dan Ryckert

The content producer thought outside the bun by getting married at the chain's flagship Las Vegas restaurant.

Brand Superfan of the Week: Cholula's Aaron Ackerman
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Brand Superfan of the Week: Cholula's Aaron Ackerman

The hot sauce helped the Illinois native stick to his diet. Now, he's forever stuck on Cholula with a brand tattoo on his arm.

Brand Superfan of the Week: Lego's Colin Leggo
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Brand Superfan of the Week: Lego's Colin Leggo

The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.

Brand Superfan of the Week: Starburst's Emily Seilhamer
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Brand Superfan of the Week: Starburst's Emily Seilhamer

This Pennsylvanian satisfied her sweet tooth and eye for fashion by upcycling wrappers into a posh dress and wrist corsage.

Brand Superfan of the Week: Disney's Keith Mahne
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Brand Superfan of the Week: Disney's Keith Mahne

The 31-year-old loves Walt and Mickey Mouse so much, he moved his family to Celebration, Fla.

Brand Superfan of the Week: Starbucks' Melody Overton
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Brand Superfan of the Week: Starbucks' Melody Overton

The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").

Brand Superfan of the Week: Corvette's Charles Mallon
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Brand Superfan of the Week: Corvette's Charles Mallon

The Pennsylvania native collected so much Corvette memorabilia that Guinness World Records was forced to create a new category for him.

Brand Superfan of the Week: Kylie Jenner's Johnny Cyrus
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Brand Superfan of the Week: Kylie Jenner's Johnny Cyrus

Some have called this 19-year-old Kylie's biggest fan in the world, and he's got the tattoos to prove it.

Brand Superfan of the Week: Guinness's Jimmy Morrissey
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Brand Superfan of the Week: Guinness's Jimmy Morrissey

"As an Irish-American, Guinness represents what pasta means to my Italian friends, or pierogies to my Polish ones: a taste of home."

Brand Superfan of the Week: PEZ's Walt Cranford
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Brand Superfan of the Week: PEZ's Walt Cranford

Thirty years ago, this antiques collector unknowingly bought a $150 dispenser for $4. Now he has more than 100,000 of them.

Brand Superfan of the Week: Adidas's Jemuel Wong
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Brand Superfan of the Week: Adidas's Jemuel Wong

Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.

Brand Superfan of the Week: McDonald's Serge Zaka
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Brand Superfan of the Week: McDonald's Serge Zaka

The 26-year-old storm chaser pursues more than tornadoes. He's also on the hunt for McDonald's burger boxes.

Brand Superfan of the Week: Dr. Pepper's Lindsey Overby
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Brand Superfan of the Week: Dr. Pepper's Lindsey Overby

For this native Texan, Pepsi and Coca-Cola don't even enter her vocabulary. There is only DP.

Brand Superfan of the Week: Jeep's Kelley Buttrick
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Brand Superfan of the Week: Jeep's Kelley Buttrick

The voiceover artist has waged a tireless campaign to do commercial work for the brand--and will not be discouraged by its indifference.

Brand Superfan of the Week: Funko's Bryan Sato
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Brand Superfan of the Week: Funko's Bryan Sato

Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.

Brand Superfan of the Week: KU Jayhawks' Michael Coggins
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Brand Superfan of the Week: KU Jayhawks' Michael Coggins

March Madness is more than a basketball tournament to this Kansas fan. It's a way of life.

Brand Superfan of the Week: Cheetos' Rebecca Jimenez
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Brand Superfan of the Week: Cheetos' Rebecca Jimenez

"It was a love at first taste," says the 25-year-old, who first tried the snack at age 4.

Brand Superfan of the Week: Pepsi's Thad Lents
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Brand Superfan of the Week: Pepsi's Thad Lents

Some people take their work home with them, but not to the extent of this PepsiCo employee.

Brand Superfan of the Week: Barbie's Azusa Sakamoto
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Brand Superfan of the Week: Barbie's Azusa Sakamoto

The LA-based nail artist dresses like Barbie, eats from Barbie plates and even sleeps in a Barbie bed.

Brand Superfan of the Week: Shake Shack's Rachel Hamburger
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Brand Superfan of the Week: Shake Shack's Rachel Hamburger

Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.