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Emily Tan

Technology Editor

Emily Tan is Technology Editor for Campaign UK. 

She joined the team in January 2017 from Campaign Asia, where she was magazine editor and, prior to that, deputy editor. 

Before signing on with Haymarket in 2011, she was a business writer with The Edge Malaysia.

Emily holds an Erasmus Mundus MA in journalism and media within globalisation. 

Malaria No More appoints Dentsu Aegis Network and R/GA London to global remit
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Malaria No More appoints Dentsu Aegis Network and R/GA London to global remit

R/GA London and Dentsu Aegis Network have been appointed to help Malaria No More UK achieve its goal of ending malaria in a generation.

Group M rolls out viewability standards globally
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Group M rolls out viewability standards globally

Group M is optimising all its global media spend towards its standards of viewability.

HBO attacked by hackers again
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HBO attacked by hackers again

The TV brand's Facebook and Twitter accounts have been hacked in the latest cyber threat to the company.

Trump 'fires' business leaders after mass exodus
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Trump 'fires' business leaders after mass exodus

US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves from his handling of Charlottesville.

Deloitte Digital buys Acne, hires Andy Sandoz to lead creative
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Deloitte Digital buys Acne, hires Andy Sandoz to lead creative

The Stockholm-based agency has a long roster of clients including H&M, Spotify and Ikea.

Trump 'fires' business leaders after mass exodus
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Trump 'fires' business leaders after mass exodus

US president Donald Trump has disbanded two business councils after even more corporate leaders left in a move to distance themselves from his handling of Charlottesville.

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
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Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea.

HBO attacked by hackers again
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HBO attacked by hackers again

HBO's social media accounts on Facebook and Twitter have been hacked in the latest cyber attack on the company.

Clarks pulls shoe over accusations of sexism
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Clarks pulls shoe over accusations of sexism

British shoemaker Clarks has been accused of sexism for naming a girl's school shoe "Dolly Babe" while naming the boy's shoe "Leader".

Bell Pottinger summoned before disciplinary committee over South Africa
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Bell Pottinger summoned before disciplinary committee over South Africa

PR agency Bell Pottinger will face the public relations and communications association (PRCA) disciplinary committee over charges stemming from its work in South Africa.

FFS invents 'Shoga' to show how rough it gets in the pursuit of smoothness
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FFS invents 'Shoga' to show how rough it gets in the pursuit of smoothness

For its first "proper" digital campaign, 18-month-old startup FFS (Friction Free Shaving) wants to spread the word that it understands how frustrating shaving can be for women.

Snapchat isn't dying, but its stock is still overvalued
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Snapchat isn't dying, but its stock is still overvalued

Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.

GDPR will render 75% of UK marketing data obsolete
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GDPR will render 75% of UK marketing data obsolete

Up to three-quarters of customer data on marketing databases will become useless in the UK on 25 May 2018, according to a new study.

Why Speedo has turned to tech to help swimmers perform better
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Why Speedo has turned to tech to help swimmers perform better

Last month, Speedo launched a web app that offers personalised training plans for swimmers of almost any skill level.

Now you can search Asos' 85,000 products with a photo
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Now you can search Asos' 85,000 products with a photo

Asos has rolled out a function on its mobile app in the UK that will let its customers search its database of products using a photo.

Brands can now automate image search on Twitter with Einstein Vision
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Brands can now automate image search on Twitter with Einstein Vision

Salesforce has launched an AI-powered image recognition service that will allow marketers to automate the discovery and identification of images on Twitter.

UK-listed Taptica breaks into US with $50m Tremor Video acquisition
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UK-listed Taptica breaks into US with $50m Tremor Video acquisition

Taptica, an Israeli-founded and UK-listed ad tech mobile platform company, has doubled its size with the acquisition the DSP division of US-based company, Tremor Video.

Online advertising 'struggles to target UK women'
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Online advertising 'struggles to target UK women'

Only half of online ad campaigns targeted at women in the UK actually reach them, research by Nielsen has found.

Snap signs up measurement partners to help marketers justify spend
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Snap signs up measurement partners to help marketers justify spend

Snap has launched a marketing mix modelling (MMM) partner programme that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA and Nielsen.

Why Facebook's mobile video guidelines are practical but not perfect
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Why Facebook's mobile video guidelines are practical but not perfect

Facebook Creative Shop's guidelines are ostensibly aimed at raising the bar on mobile video creativity, but in truth are more pragmatic than creative.