Content from our thought leader

Marc Berman

Contributor, Campaign

Known as "Mr. Television," Marc Berman is the author of a daily industrywide online newsletter, Programming Insider, and former senior television editor for Mediaweek.

Why advertisers still love "Fargo" after fans have changed the channel
Share

Why advertisers still love "Fargo" after fans have changed the channel

The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV series.

"Peak TV" has peaked, sprung a leak and burst its ratings bubble
Share

"Peak TV" has peaked, sprung a leak and burst its ratings bubble

However you phrase it, recent series cancellations by Netflix mean this cycle of broadcasting has reached its saturation point.

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?
Share

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?

In the post-Bill O'Reilly era, the cable news network is under marketer scrutiny more than ever before. But some analysts believe it can bounce back.

Can NBC capitalize on the Megyn Kelly hype?
Share

Can NBC capitalize on the Megyn Kelly hype?

The former Fox News host begins her new network run on Sunday, but her fall morning show is still mired in uncertainty.

Upfronts 2017: Deciphering the spin
Share

Upfronts 2017: Deciphering the spin

There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.

The CW introduces yet another superhero, 'Black Lightning'
Share

The CW introduces yet another superhero, 'Black Lightning'

But upcoming newbies "Valor," "Dynasty" and "Life Sentence" are an attempt to broaden the audience.

CBS anchors 2017-2018 schedule with established hits
Share

CBS anchors 2017-2018 schedule with established hits

With six new shows and more "Big Bang," the Eye net is poised for another "most-watched" season.

ABC comes out swinging with 14 new series, including a new 'Roseanne'
Share

ABC comes out swinging with 14 new series, including a new 'Roseanne'

Spin-offs for "Dancing with the Stars" and "The Bachelor," plus a relocated "American Idol," lead an aggressive 2017-18 lineup.

Fox unveils new series from Seth MacFarlane and Marvel for Fall 2017
Share

Fox unveils new series from Seth MacFarlane and Marvel for Fall 2017

Will new entries from proven sources compensate for the loss of the Super Bowl?

NBC revives 'Must See TV,' and some other relics, for Fall 2017 lineup
Share

NBC revives 'Must See TV,' and some other relics, for Fall 2017 lineup

"Will and Grace" revival and a new "Law and Order" round out the upcoming blasts from the past.

Programming 101: The best and the worst decisions of 2016-17
Share

Programming 101: The best and the worst decisions of 2016-17

Casting Melissa McCarthy as a sputtering, volcanic Sean Spicer? Good. Pairing (yawn) Ryan Seacrest with (yaaaawn!) Kelly Ripa? Not so good.

Let's play chess with the network lineups
Share

Let's play chess with the network lineups

With the broadcast upfronts just two weeks away, it's time to help the harried TV executives fill out their schedules.

Bill O'Reilly and syndication: A match made in desperation
Share

Bill O'Reilly and syndication: A match made in desperation

Because we all know podcasting just isn't big enough for Papa Bear.

The 8 new summer shows most likely to become hits
Share

The 8 new summer shows most likely to become hits

The warm-weather airwaves are no longer the dead zone they once were, but success stories remain elusive.

O'Reilly sheds advertisers, but are they a factor in his 'vacation' plans?
Share

O'Reilly sheds advertisers, but are they a factor in his 'vacation' plans?

Thanks to the economics of cable news, the loss of ad revenue may not matter much if the embattled host can maintain his audience.

On the fence: Which TV shows broadcast should keep or cancel
Share

On the fence: Which TV shows broadcast should keep or cancel

With ratings down on these 10 series, is there any real reason to renew?

A&E gets personal at the upfronts, and rises above the noise
Share

A&E gets personal at the upfronts, and rises above the noise

By having executives share their own stories about TV's influence on their lives, the value of this medium is loud and clear.

A 'Big Bang' ticking clock
Share

A 'Big Bang' ticking clock

CBS has two more seasons of the blockbuster comedy, but is "Young Sheldon" its future?

The syndication scorecard
Share

The syndication scorecard

Here's what you need to know heading into the upfront.

Midseason report card
Share

Midseason report card

With upfront season upon us, just how are the broadcast nets really doing?