Content from our thought leader

Brittaney Kiefer

Creative / digital editor

Brittaney Kiefer is the digital and creativity editor for Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

TBWA\London completes new management trio with Tate as CEO
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TBWA\London completes new management trio with Tate as CEO

TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.

Guinness depicts real-life Los Angeles cowboys in stirring new ad
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Guinness depicts real-life Los Angeles cowboys in stirring new ad

Guinness tells the story of modern-day cowboys defying gang violence in Los Angeles in the next chapter of its "Made of more" campaign.

Naomi Campbell fronts karaoke squad for H&M ad campaign
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Naomi Campbell fronts karaoke squad for H&M ad campaign

Naomi Campbell sings karaoke on the streets of Tokyo for H&M's autumn/winter fashion campaign.

Absolut issues creative call to arms for a better world
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Absolut issues creative call to arms for a better world

Absolut champions the belief that creativity can change the world in a new global campaign launching today.

Turkey of the week: Kinder Bueno tries to 'adult'
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Turkey of the week: Kinder Bueno tries to 'adult'

Brittaney Kiefer thinks Kinder Bueno's "Adulting" campaign is trying too hard.

Pick of the week: Marmite gene project will get lovers and haters talking
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Pick of the week: Marmite gene project will get lovers and haters talking

Brittaney Kiefer thinks Marmite's campaign will get people talking.

How Mario Testino found a new lens
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How Mario Testino found a new lens

The legendary photographer has tapped a new creative vein through his use of Instagram. He talks to Brittaney Kiefer about his digital addiction, the danger with youth obsession, and how he discovered his creative voice.

Marmite's new app tests reactions to the divisive spread
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Marmite's new app tests reactions to the divisive spread

Marmite has launched an app that analyses people's emotions as they eat the spread and determines whether they are born to love or hate it.

Nars and Refinery29 champion female creativity in immersive art exhibit
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Nars and Refinery29 champion female creativity in immersive art exhibit

Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength and self-expression.

Marmite gene testing could prove whether you're born to 'love it or hate it'
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Marmite gene testing could prove whether you're born to 'love it or hate it'

A scientific study has shown that people's taste preference for Marmite is in their genes.

Stonewall urges action from passive LGBT allies as hate crime surges
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Stonewall urges action from passive LGBT allies as hate crime surges

Stonewall has launched its first brand campaign in 10 years to reignite the fight for LGBT equality, as new research reveals that hate crime against LGBT people has risen nearly 80% in the past five years.

How to be a VR director
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How to be a VR director

Greg Furber worked in films and advertising before becoming a VR director at Rewind. He talks about how he did it and how other creatives can make the leap to a career in virtual reality.

Vodafone gets help from young creatives to launch mobile youth brand
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Vodafone gets help from young creatives to launch mobile youth brand

Vodafone is collaborating with young creatives to launch its new mobile youth brand.

From Grenfell Tower to grime: modern Britain brought to life through outdoor ads takeover
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From Grenfell Tower to grime: modern Britain brought to life through outdoor ads takeover

Outdoor advertising space across the UK will be taken over by photographs of contemporary British life for the second Portrait of Britain exhibition.

Pick of the week: Secret Escapes "I shouldn't even be here" by Droga5 London
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Pick of the week: Secret Escapes "I shouldn't even be here" by Droga5 London

Brittaney Kiefer thinks Secret Escapes' campaign is a cut above other summer holiday ads.

Always ad '#LikeAGirl' returns to fight girls' fear of failure
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Always ad '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

Always '#LikeAGirl' returns to fight girls' fear of failure
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Always '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty.

Five top directors review their first ads, plus the advice they wish they'd known then
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Five top directors review their first ads, plus the advice they wish they'd known then

Brittaney Kiefer asked five directors to revisit the first ads they made. Frederic Planchon, Sara Dunlop, Sam Brown, Jim Gilchrist and Noah Harris talk learning the ropes, shooting without permits, and making your own opportunities.

How animators and artisan bakers made Channel 4's delicious Bake Off ad
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How animators and artisan bakers made Channel 4's delicious Bake Off ad

Bakers and animators laboured side-by-side for the new Great British Bake Off trailer, which includes 335 baked characters made with 500 eggs, 28kg of sugar and 50kg of flour.

Twitter creators join global video relay from Sydney to Vancouver
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Twitter creators join global video relay from Sydney to Vancouver

Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social media platform.