Content from our thought leader

Claire Beale

Global editor-in-chief

Claire Beale is the global editor-in-chief of Campaign. Contact her at claire.beale@haymarket.com or 020 8267 4705. 

Why it's still all about the work
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Why it's still all about the work

A client, a suit and a hack walk into a bar. 'Why the long faces?' asks the bartender as the morose trio haul themselves on to stools and order a round of very stiff drinks. 'I'm screwed,' they groan in chorus...

Uncommon spells out collaboration approach in 'Uncontract'
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Uncommon spells out collaboration approach in 'Uncontract'

Uncommon, the new agency launched yesterday by the former Grey management team of Nils Leonard, Lucy Jameson and Natalie Graeme, has unveiled details of its approach to working with talent.

Ogilvy picks veteran digital chief Nuytemans to run Middle East
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Ogilvy picks veteran digital chief Nuytemans to run Middle East

Patou Nuytemans, the chief digital officer of Ogilvy EMEA, is taking over as chief executive of Memac Ogilvy in the Middle East, replacing Edmond Moutran, the founder of the agency.

Leonard, Jameson and Graeme unveil new agency
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Leonard, Jameson and Graeme unveil new agency

Nils Leonard, Lucy Jameson and Natalie Graeme, the former management team at Grey London, have named their start-up agency Uncommon Creative Studio and are open for business from today.

Uncommon people: Was Leonard, Jameson and Graeme's disruptive new agency worth the wait?
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Uncommon people: Was Leonard, Jameson and Graeme's disruptive new agency worth the wait?

Adland's newest start-up is in the business of making a difference.

Thanks for the memories
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Thanks for the memories

For almost five decades, Campaign's front page was the place where the people who shaped the industry were seen doing their shaping.

Telling the left brain from the right
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Telling the left brain from the right

Can consultants snare agencies without smothering the thing that makes them desirable acquisition targets?

Publicis Groupe's awards decision: Audacious, brave and right-ish
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Publicis Groupe's awards decision: Audacious, brave and right-ish

Something's gone wrong when reputations, bonuses and careers rest heavily on awards won and less on results achieved for clients.

Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel
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Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

New era of Cannes beckons
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New era of Cannes beckons

Already Cannes Lions is bringing out the worst in some people.

The ad-free election
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The ad-free election

A general election used to be good for our industry, but now party political messaging has become a largely private affair.

Short-termism is hurting us all
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Short-termism is hurting us all

Marketers don't tend to hang around very long. And this is just one example of the ruinous short-termism infecting our industry.

It's time for advertising to face the music in the talent war
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It's time for advertising to face the music in the talent war

Bovill and Allison could get a job pretty much anywhere in advertising now. But they don't want a job in advertising.

P&G's irresistibly superior plan
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P&G's irresistibly superior plan

Is P&G's "irresistible superiority" a dollop of strategic bollocks or a whole new approach to marketing?

Marcoms' key role on 8 June
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Marcoms' key role on 8 June

As the main political parties scramble to compose their narrative, will simplicity, consistency and unity now be totems?

Going on the offensive
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Going on the offensive

The Cadbury Easter egg row underlines the challenges marketers face treading the line of acceptability in a world where offence has become a codifier.

CMOs: an endangered species?
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CMOs: an endangered species?

I don't want to worry you unnecessarily, but is the chief marketing officer facing extinction?

Context is crucial when considering ads on Google
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Context is crucial when considering ads on Google

How did Google, a company chock-full of so many smart, decent people manage to get itself into such a quagmire?

Welcome to Campaign's School Reports 2017
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Welcome to Campaign's School Reports 2017

Looking back on the rollercoaster of 2016, holding on tight and keeping a straight course was actually quite some achievement.

In search of simplicity
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In search of simplicity

Cost and time pressures make simplicity and integration among agencies increasingly imperative.