Content from our thought leader

Joan Voight

Campaign contributor
Chobani CMO Q&A: Startups vs. Big Food
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Chobani CMO Q&A: Startups vs. Big Food

Peter McGuinness on the yogurt-maker's incubator for like-minded startups and how the brand is using "food as a force for good."

Drunks, tyrants and bullies: Tales of horrible ad bosses
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Drunks, tyrants and bullies: Tales of horrible ad bosses

There are some amazing leaders in the advertising world. These stories are not about them.

Miami Ad School racial unity contest open for public voting
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Miami Ad School racial unity contest open for public voting

A jury selected seven finalists, now it's your turn to vote for the winning idea

Miami Ad School challenges students to promote racial harmony
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Miami Ad School challenges students to promote racial harmony

National contest challenges student body to use creative problem-solving to build racial unity

Nextdoor: The biggest social network you've never heard of
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Nextdoor: The biggest social network you've never heard of

The social media platform for neighborhoods will launch its first ad program this month

Lessons from people who have crossed the agency-client divide
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Lessons from people who have crossed the agency-client divide

The gap between client-side and agency-side roles can appear to be a gulf, but what can people on either side of the fence learn from those who switched from one to the other, asks Joan Voight.

Pfizer ad celebrates the sweat and science behind the little blue pills
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Pfizer ad celebrates the sweat and science behind the little blue pills

As Viagra goes generic and the press descends, pharma giant launches a feel-good corporate campaign

Virgin America asks travelers to go '60s mod
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Virgin America asks travelers to go '60s mod

Virgin is promoting its year-round service to Palm Springs with a '60s-themed social media contest

Santa Clara got a brand overhaul for the Super Bowl. Will anyone notice?
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Santa Clara got a brand overhaul for the Super Bowl. Will anyone notice?

The Silicon Valley town is working hard to remind the world just who is hosting the game this year

Q&A with Ford Futurist Sheryl Connelly: Beyond sheet metal and software
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Q&A with Ford Futurist Sheryl Connelly: Beyond sheet metal and software

"Selling as many cars as possible is no longer our main goal. Now it is exploring the meaning of mobility."

Millennials love self-gifting, but are brands slow to take notice?
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Millennials love self-gifting, but are brands slow to take notice?

Young shoppers are embracing a new "treat yourself" tradition

Adventures in branding: Lexus brings the sales-free showroom to New York
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Adventures in branding: Lexus brings the sales-free showroom to New York

At Intersect in Manhattan, you can sip lattes and admire cars. You just can't buy them

How Levi's is helping fashionistas recycle during the holiday shopping blitz
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How Levi's is helping fashionistas recycle during the holiday shopping blitz

Apparel brand partners with Goodwill for earth-friendly donation drive

How Budweiser is helping the 49ers keep Millennials in the ballpark
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How Budweiser is helping the 49ers keep Millennials in the ballpark

Social-media walls, DJs and giant selfies help keep distracted fans engaged.

How a recycling partnership bestowed hipster cred -- and original Milton Glaser artwork -- on a Louisiana billboard company
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How a recycling partnership bestowed hipster cred -- and original Milton Glaser artwork -- on a Louisiana billboard company

All Lamar Advertising wanted was to be eco-friendly. Now the outdoor signage company is running an artsy campaign from a world-renowned graphic artist

GE's new CMO Linda Boff: Trading appliances for apps
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GE's new CMO Linda Boff: Trading appliances for apps

Newly minted marketing chief describes the industry giant's transition

Las Vegas tourism goes from naughty to nerdy with docs about oddball conventioneers
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Las Vegas tourism goes from naughty to nerdy with docs about oddball conventioneers

Visitors authority drops "What happens Here" tagline to appeal to "unconventional" tourists

Finding a fit for Levi's
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Finding a fit for Levi's

Global CMO Jennifer Sey discusses how the company's jeans can blend populism and aspiration

Dog fever: What happens when Amazon unexpectedly posts your product on Facebook
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Dog fever: What happens when Amazon unexpectedly posts your product on Facebook

Or, why it pays to have a social-media strategy in place before you need it

Expedia plays creative agency for Bermuda Tourism
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Expedia plays creative agency for Bermuda Tourism

The booking site's Expedia Media Solutions applied its travel savvy to a campaign aimed at Millennials