'The Drive' for Hot Wheels by BBDO San Francisco

A new film created by BBDO San Francisco focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. The campaign will launch during NBC’s "American Ninja Warrior" and will be supported by a 360-degree marketing effort that will include television, cinema, social and digital.

Credits

Client
SVP & Global Brand GM
Sr. Director, Brand Creative
Director, Marketing
Sr. Manager, Brand Creative
Chief Creative Officer, BBDO Worldwide
Chief Creative Officer, BBDO San Francisco
Creative Director, Art Director
Creative Director, Copywriter
Art Director
Copywriter
Managing Director
Group Account Director
Management Supervisor
Account Executive
Head of Strategy
Communications Strategist
Senior Strategist
Executive Producer
Business Affairs
Production Company
Director
Music House
Creative Director
Edit House
Editor
Colorist, SHED
Sound Designer, Lime
VFX Supervisor, SHED