AgencyBBDO New York
SectorFood and Drink and Confectionery
Online spots express new emotions for the candy bar to cure
"Angreepy" and "sulgar" are among the mixed emotions addressed in mock infomercials promoting Snickers Crisper, the crunchy candy bar introduced in January. The online spots by BBDO feature whimsical products designed to soothe the symptoms of these new feelings, such as a combination space helmet/tiara for when you’re feeling like a "sprincess."
Snickers also released new "Hungry Singers" Facebook videos to promote the candy. The spots autoplay without sound, but mousing over reveals a surprising tone from each singer.