SkinnyPop brand campaign has fans breaking all the rules

Creative agency McGarrah Jessee drew inspiration from customers' own over-the-top stories.

There’s nothing wrong with eating snacks in the car. But maybe grab them out of the trunk before driving away? SkinnyPop’s first unified brand campaign features stories inspired by real-life fans and the lengths they’ve gone through to get popcorn in their mouths. Digital video spots from creative agency McGarrah Jesse debut this month, followed by a print campaign in July and TV spots this fall.

Credits

Creative Agency
Production Agency
Editorial
Color
MPC
Chief Creative Officer
Creative Director/Copywriter
Creative Director/Art Director
Account Director
Senior Planner
Executive Producer
Producer
Director