MailChimp enlists a black hole for the next phase of its quirky campaign

Droga5 continues "Did You Mean MailChimp" with new online B-to-B spots.

Do you hear that sucking sound? Email marketing service MailChimp is back, with four 30-second digital videos from Droga5 that compare working without MailChimp to a black hole, "a metaphor for everything you don’t know about your business." The product-focused spots cover business needs like automations, prospecting on social media and ROI reporting. The new spots are a continuation of the "Did You Mean MailChimp?" campaign that debuted in January.

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