Kenneth Parcell from '30 Rock' is a joyful spokesman for Baskin-Robbins

22squared unleashes Jack McBrayer's infectious glee in summer campaign.

Jack McBrayer taps into the perpetually cheerful tone of his "30 Rock" character Kenneth Parcell to narrate Baskin-Robbins spots rolling out over the summer. The "Yes, Please" campaign from Atlanta-based agency 22squared features close-up shots of the dessert chain’s fare, accompanied by McBrayer’s giddy descriptions of the Flavors of the Month. The campaign is running on broadcast TV, radio and pre-roll, as well as in partnerships with Pandora and Spotify. During sunny weather, mobile ads encourage viewers to get some ice cream, and geo-targeted mobile spots trigger when viewers are near a Baskin-Robbins location.