Four short videos will be served to different audiences on Facebook
To promote the 2017 Honda Ridgeline, the car brand is taking a programmatic approach for a heart-felt campaign about the love between a man and a dog he rescues. "Lost and Found" centers on a nearly two-minute video that is broken up into four vignettes that range from 15 to 22 seconds. Each vignette focuses on a different theme, such as enjoying the outdoors with your pet or using the Ridgeline for heavy-duty work. These vignettes will run on Facebook, where Honda plans on using the platform’s Audience Insights to deliver the most relevant video to segmented groups of consumers. While the vignettes will begin to run now, the long-form video will launch in October on Facebook.