Honda lets Facebook data decide which spots to show in Ridgeline campaign

Four short videos will be served to different audiences on Facebook

To promote the 2017 Honda Ridgeline, the car brand is taking a programmatic approach for a heart-felt campaign about the love between a man and a dog he rescues. "Lost and Found" centers on a nearly two-minute video that is broken up into four vignettes that range from 15 to 22 seconds. Each vignette focuses on a different theme, such as enjoying the outdoors with your pet or using the Ridgeline for heavy-duty work. These vignettes will run on Facebook, where Honda plans on using the platform’s Audience Insights to deliver the most relevant video to segmented groups of consumers. While the vignettes will begin to run now, the long-form video will launch in October on Facebook.

Credits

Assistant Vice President – Honda Marketing
Senior Manager – Regional, Social & Experiential Marketing
Assistant Manager, Honda & Acura Social Marketing
EVP, CCO
SVP, ECD
V.P., Creative Director-Social Media
Creative Director/Copy
Creative Director
Art Director
Copywriter
SVP, Chief Production Officer
VP, Executive Producer
Producer
Executive Digital Producer
Digital Producer
V.P., Associate Director, Digital Marketing
Sr. Specialist, Digital Content Strategy
Community Manager
V.P., Director of Business Affairs
EVP, Management Account Director
V.P., Group Account Director
Account Supervisor
Account Executive
Product Information Manager
Production Company
Director
Executive Producer
Associate Producer
Line Producer
Director of Photography
Editorial/Post FX
Editor
Post Producer
Re-Recording Mixer
Assistant Re-Recording Mixer
Executive Producer
Color
Colorist
DI Producer