Droga5 tells the stories of photojournalists on the job in latest "The Truth is Hard" ads.
On Friday, The New York Times released two new ads in "The Truth is Hard" campaign, which works to reshape perceptions about independent journalism and educate the public about what it takes to produce real news. In two one-minute spots directed by Darren Aronofsky ("Requiem For a Dream," "Black Swan"), Times photojournalists narrate their experiences over the images they've shot. In one, Tyler Hicks describes capturing the fear and joy felt by Syrian refugees as they arrived on the shores of Greece. In the other, Bryan Denton remembers the terror he felt when his car was bombed on assignment in Iraq. Two more films--one about reporter Daniel Berehulak’s coverage of Ebola in West Africa, and one about Andes bureau chief Nicholas Casey and photojournalist Meridith Kohut’s work on Venezuela’s economic downfall—will be released in the coming weeks. The spots will run on TV and online, with print work running in the Times. The Times introduced the campaign in February with its first-ever Oscars ad.