For Boston, hockey is more than a game--it's religion

After securing Stanley Cup Playoffs berth, Boston Bruins and MMB pay tribute to fans.

Boston is a hockey-crazed town, as anyone who’s tried to catch a train at North Station the same night the Bruins are playing at TD Garden can attest. The Boston Bruins 4-0 win over the Tampa Bay Lightning Wednesday night guaranteed the team a spot in this year’s Stanley Cup Playoffs. That same night, right after the win, the Bruins debuted a new TV spot, an ode to a hometown with hockey "in our blood." The spot from Boston agency MMB is also running online, on social and OOH, and the campaign includes citywide distribution of 150,000 posters.