SectorMedia / Entertainment Brands and Sport brands
After securing Stanley Cup Playoffs berth, Boston Bruins and MMB pay tribute to fans.
Boston is a hockey-crazed town, as anyone who’s tried to catch a train at North Station the same night the Bruins are playing at TD Garden can attest. The Boston Bruins 4-0 win over the Tampa Bay Lightning Wednesday night guaranteed the team a spot in this year’s Stanley Cup Playoffs. That same night, right after the win, the Bruins debuted a new TV spot, an ode to a hometown with hockey "in our blood." The spot from Boston agency MMB is also running online, on social and OOH, and the campaign includes citywide distribution of 150,000 posters.
Executive Creative Director