Apple TV spots play games with viewers

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A new campaign highlights app choices on the digital media player

Apple today released four new 15-second spotsby TBWA\Media Arts Lab to play up the content choices on Apple TV — especially for gamers. The fourth-generation digital media player accesses a wider range of programming than ever before; the ads show snippets of three games (Crossy Road; Asphalt 8; and Star Wars: Disney Infinity 3.0 Edition) as well as "Game of Thrones" on HBO Now.

Campaign credits

Client: Apple
Agency: TBWA\Media Arts Lab