A&E/DDB and 4Creative win big at British Arrows

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John Lewis' 'Buster the Boxer' won a gold Arrow for A&E/DDB
John Lewis' 'Buster the Boxer' won a gold Arrow for A&E/DDB

Adam & Eve/DDB was crowned Agency of the Year at the British Arrows, while Channel 4's "We're the superhumans" by 4Creative was named Commercial of the Year.

A&E/DDB took home three gold Arrows at tonight’s ceremony. The awards were given for the agency’s work on The AA’s "Designated driver", H&M’s "Come together", and John Lewis’ 2016 Christmas campaign, "Buster the Boxer." 

"We’re the superhumans" scooped four gold Arrows in the Campaigns categories.

Waitrose’s 2016 Christmas ad, "Coming home", created by A&E/DDB and produced by Rogue, won Best Crafted Commercial. Production Company of the Year went to Blink, which was behind "We're the superhumans", directed by Dougal Wilson. 

The British Arrows used to be split into two ceremonies for Campaigns and Craft awards, but this year merged into one event. Agencies can only win arrows in the Campaigns categories, while production companies take home arrows for Craft awards. 

Rob Delaney, the comedian and actor best known for his leading role in Channel 4 series Catastrophe, hosted the event on Wednesday at Battersea Evolution in London. 

David Kolbusz, chief creative officer at Droga5 London and chair of the Campaigns Jury, said: "I’d like to take the opportunity to thank all the entrants who submitted, as well as the enormously talented jury who helped to pick the cream. 

"I’d also like to thank the brave clients who bought the winning work and the people on both agency and production side who helped conceive of and shepherd it through to completion."

View all the winners here