Local micro-moments are creating new opportunities for modern marketers
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Local micro-moments are creating new opportunities for modern marketers

Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.

Scandals won't slow down a bullish influencer economy
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Scandals won't slow down a bullish influencer economy

Brands keep coming back for more, albeit with additional fine print.

Netflix to spend $7bn on content next year as subscriber numbers grow
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Netflix to spend $7bn on content next year as subscriber numbers grow

Netflix outstripped its subscriber growth forecast in the last quarter by almost a million, adding 5.2 million paying customers in the three months to 30 September.

A bot didn't write this column
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A bot didn't write this column

My family and I are huge fans of this place. The staff is super nice and the food is great. The chicken is very good and the garlic sauce is perfect. Ice-cream topped with fruit is delicious too. Highly recommended!...

Hyundai seeks to expand global agency roster amid sales crisis
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Hyundai seeks to expand global agency roster amid sales crisis

Korean car-maker Hyundai is seeking to expand its creative agency roster, beyond in-house shop Innocean Worldwide, with a particular focus on pushing its Genesis sub-brand.

Unilever invests in ethical beauty brand Beauty Bakerie
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Unilever invests in ethical beauty brand Beauty Bakerie

San Diego-based Beauty Bakerie is the latest start-up to receive funding from Unilever Ventures, which has led a $3m (£2.3m) round of funding in the company.

Koons x Snapchat debate is the ultimate AR story a brand could tell
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Koons x Snapchat debate is the ultimate AR story a brand could tell

The debate over augmented reality is a powerful example of how important it is to stay true to your brand purpose.

Twitter promises 'aggressive' rules on inappropriate content
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Twitter promises 'aggressive' rules on inappropriate content

Twitter has set out an "aggressive" new stance to its rules around inappropriate content on the social media network.

Google pushes out updates on its publisher ad platforms to help tackle domain spoofing
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Google pushes out updates on its publisher ad platforms to help tackle domain spoofing

Google has released global updates on AdSense and DoubleClick aimed at helping publishers stop the sale of fake ad inventory.

Ready Set Rocket redesigns obsessive-compulsive disorder for IntrusiveThoughts.org
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Ready Set Rocket redesigns obsessive-compulsive disorder for IntrusiveThoughts.org

Two key creators on how a thoughtful execution can destigmatize mental illness.

Inclusivity: The missing denominator behind advertising mishaps
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Inclusivity: The missing denominator behind advertising mishaps

Dove had a compelling message it wanted to communicate, but somewhere along the internal process, it got lost in translation, say Stylus' head of media & marketing.

Recommendation Engine: The Black Sheep Agency's Sarah Gabbart
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Recommendation Engine: The Black Sheep Agency's Sarah Gabbart

This content director shuns Facebook but loves "Rick and Morty" and children's books.

LinkedIn pushes out video for sponsored content
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LinkedIn pushes out video for sponsored content

Less than two months after finally introducing native video, LinkedIn has introduced native video ads.

My career in 5 executions: Critical Mass's Conor Brady
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My career in 5 executions: Critical Mass's Conor Brady

From Vonnegut covers to Aronofsky ads, Critical Mass's CCO sweats the details.

Dove shows perils of rushing out three-second ads without thinking
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Dove shows perils of rushing out three-second ads without thinking

Dove is failing to understand the public and struggle to clearly get its message across to consumers.

The rebranding of Megyn Kelly rings false on NBC's 'Today'
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The rebranding of Megyn Kelly rings false on NBC's 'Today'

Three weeks in and there are no signs of Kelly fitting in amongst the coffee-klatch community.

Five times skincare brands failed black consumers
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Five times skincare brands failed black consumers

The recent Dove blowup was far from the first offense.

Beyoncé lends protest anthem to Project Everyone campaign for girls' equality
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Beyoncé lends protest anthem to Project Everyone campaign for girls' equality

A chorus of girls raise their voices to Beyoncé's protest song Freedom in a campaign launching on International Day of the Girl to back the UN's Global Goals for Sustainable Development.

Brands can now embed more info into Snapchat with Context Cards
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Brands can now embed more info into Snapchat with Context Cards

Snapchat has introduced a way for brands to include information such as reservation information, reviews and contact details with Context Cards.

How marketers can make the world sound better
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How marketers can make the world sound better

Marketers must apply the same level of rigor and attention that is given to their visual identity to sound, says creative music agency Listen.

Accenture hires OMD EMEA boss Mendonça in global role
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Accenture hires OMD EMEA boss Mendonça in global role

Accenture has poached OMD's EMEA president Nikki Mendonça for a global role as president of intelligent marketing operations.

BETC expands to LA by co-creating new fitness platform
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BETC expands to LA by co-creating new fitness platform

BETC is expanding to the US with an office in Los Angeles that will be focused on creating cultural products for brands.

Mastercard to launch two-stage ad campaign for digital wallet Masterpass
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Mastercard to launch two-stage ad campaign for digital wallet Masterpass

Mastercard will launch its first TV ad campaign on Monday for digital wallet service Masterpass.

Dannon sacks star endorser Cam Newton after sexist comments
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Dannon sacks star endorser Cam Newton after sexist comments

The Carolina Panthers quarterback lost his endorsement deal with the Oikos Greek Yogurt brand.

Recommendation Engine: Baldwin&'s Sara Carter
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Recommendation Engine: Baldwin&'s Sara Carter

This brand strategist binges Spongebob but can't handle T-Swift's fall from grace.

Temple University researchers expose the pitfalls of social advertising
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Temple University researchers expose the pitfalls of social advertising

VaynerMedia CMO responds: "There's both risk and reward on social."

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